We are a mother-daughter owned business building a legacy for our family and community. After facing the frustrations of not having the time or energy to look our best, we formed White Lily. We were tired of fashion being uncomfortable, low quality, and impossible to figure out. As an “always on the run” business woman, Joann just wanted her wardrobe to be easily interchangeable while maintaining style, comfort, and quality. Her daughter, Paris, was searching for the same thing as she began her journey as a new mom. One mutual problem became our business and mission. We’ve taken the time to hand pick every single piece we carry to ensure we are meeting that goal for our customers, Just because your life is hectic, doesn’t mean you can’t look great, be comfortable, and still have the time to care for that toddler screaming because “the microwave ate her lunch.”