About Us

Life is crazy! We can all agree on that. Things get lost in the shuffle, including your wardrobe. At White Lily, we understand that treating yourself can be difficult when your focus is on keeping that tiny human alive, running a business, or just caring for literally everyone but yourself. Well we have 4 words for you,



We laugh at the curveballs life throws us. Sometimes you can lose yourself in the gunk of life, but White Lily helps women find that inner fashionista to make them feel good again. You’re more than just a mom, wife, or boss. You are a woman and you deserve to feel beautiful. Through our comfortable fashion forward clothing, we aim to make you feel incredible despite what life can throw your way.


We are a mother-daughter owned business building a legacy for our family and community. After facing the frustrations of not having the time or energy to look our best, we formed White Lily. We were tired of fashion being uncomfortable, low quality, and impossible to figure out. As an “always on the run” business woman, Joann just wanted her wardrobe to be easily interchangeable while maintaining style, comfort, and quality. Her daughter, Paris, was searching for the same thing as she began her journey as a new mom. One mutual problem became our business and mission. We’ve taken the time to hand pick every single piece we carry to ensure we are meeting that goal for our customers, Just because your life is hectic, doesn’t mean you can’t look great, be comfortable, and still have the time to care for that toddler screaming because “the microwave ate her lunch.”

 Trust us, we know life gets messy but that doesn’t mean your wardrobe has to be. At White Lily, we focus on building a comfortable, fashionable, and high quality wardrobe for the busy moms, business owners, and hot mess havers. We know our clients, like us, don’t have much time to spend primping and picking out that perfect outfit. That’s why we’re here! We help build wardrobes that are versatile and provide products that are trendy and timeless, but also capable of interchanging to save you time and stress. From high quality basics to our one of a kind, show-stopping, and trendy pieces, WE’VE GOT YOU, GIRL!


So, if you’re still reading and wanting a fashion overhaul, LET US HELP YOU! Shop around and follow us on instagram, facebook, or pinterest for more style inspiration. Still have questions? We’ve got you! Just give us a call or shoot us a message. We are happy to help you feel your best!


You can visit our store locations as well:
Mt Juliet - 1736 N Mt Juliet Road, Mt Juliet, TN - (615) 754-5618

 We are happily open the following hours:

Monday: 11 am - 4 pm

Tuesday/Wednesday/Friday: 10 am- 6 pm

Thursday: 10 am - 6 pm

Saturday: 10 am- 5 pm

Sunday: CLOSED

Alternate hours by appointment